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How IKEA used affordable and innovative design to transform the homes of everyday consumers

Updated: Aug 1, 2022

A recent trip to IKEA reminded me of an article I wrote a few years ago for The Conversation which was also published on the Independent.


In the article, I discuss the ubiquity of IKEA products in so many homes, the material and construction advances that they have pioneered, and continuing competitiveness of their pricing.


Click here to read the full article.




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